Twitter, facebook and instagram have been instrumental in creating platforms for businesses and individuals who before may have struggled with getting publicity and making a name for themselves.

For example, Thug kitchen a vegan based health blog that started off as one man sharing recipes in an orthodox manner now has a book in the works as well as features in the New york daily news, Fox news and the Huffington post.

Thug kitchen also has 30k+ followers each on instagram and twitter and around 242k+ followers on facebook. Their heightened popularity on social media contributed to Thug Kitchens