New horizons, challenges, mark 2011

Rob Burkett / Washburn Review

Let me welcome you to the new normal. The world has been turned upside down and you are along for the ride. For those reading that maybe have no idea what I’m talking about, one has only to take a ride in the way back machine to the 1990s.

Prior to the 90s, journalism was one of two major trades; print or television. With the explosion of the Internet has come the very death knell of the daily edition print publication. In the age of information overload, it has become a fact of life that the places from which people receive their news is vast and different. So with all of the different avenues to disseminate news, publications have been experimenting with ways to deliver their content to their readership and what is not only profitable, but also relevant.

Certainly this is true with collegiate publications ranging from our own publication, The Review to larger schools like the University of Georgia’s Red and Black,which just made the announcement recently that they are going to be going to a once-a-week publication and pushing the majority of their content online in what they feel is the new model for newspapers.

Such is the case with our publication. What you will see this year in our newspaper is our attempt to push our content to the places that the core of our readership, college students, go to get their news. We have been on social media promoting our online publication, The Review Online, since its inception. We’ve also been attempting to push the bounds of media convergence and with the help of its print partner, The Review, will be looking to take the next step in the evolution of moving our content to the Internet.

In the coming year we hope that you will take the trip with us as we revamp the look of our publication and take our print edition in both a content and graphically different direction.

We want to be the news source that you pick up not just because our stories are interesting, but also because it will be a publication that brings more to the table visually, as well, as we push to take ourselves beyond our in-state competition like Emporia State’s Bulletin which took first place in our state wide collegiate newspaper competition last year.

So with all that said, come join us in our new experiment as we attempt to be something we want to be and yet remain the same thing we always have been; a servant of you, our readership.